Visual Identity

A brand is the sum total of all associations that are made with a product or organization. 

Logos are simply visual reflections of the brand.

 

University Logo


Our logo is oftentimes the first piece of the Cal Poly Humboldt brand a person interacts with. Because it represents Cal Poly Humboldt in such an important way, our wordmark is custom-made to reflect both the originality and history of the unviersity as well as modern facets of our brand.

cal poly humboldt primary logo

Using the Logo

This logo should be used in both internal and external applications.

View all Logo Downloads

Clear Space

Clear space refers to the safe area required surrounding the logo. The clear space for our logo is measured using the width of the following components. Using this system, the safe area distance will always scale with the logo.

Cal Poly Humboldt spacing

 

Logomark

The Humboldt H.


The H stands for everything that the Humboldt experience is, does, and impacts. The period is a bold declaration and confident statement that there is no other “Cal Poly Humboldt” experience.

H period

Using the Logomark

This logomark is to be used only when the name of the University has been spelled out or when the full logo has already been visually applied. Examples of this would be using the logomark as an avatar on social media as the University’s name is already part of the social media handle, or using the logomark on the interior pages of a viewbook as the full logo appears on the cover. 

View all Logo Downloads

Logomark Spacing

H. with spacing markings around it

NOTE

When centering the “H.” mark on a promotional item, center the “H” itself and not the “H” and “.” combined.

baseball cap with H.

 

Official Colors

Primary Colors


Old Growth Green

Values

PMS 3302 C
HEX #004C46
RGB 0, 76, 69
CMYK 100, 0, 54, 69

Chanterelle Gold

Values

PMS 123 C
HEX #FFC72C
RGB 254, 209, 65
CMYK 0, 19, 89, 0

Secondary Colors


Sea Glass

Values

PMS 334 C
HEX #00856A
RGB 0, 151, 117
CMYK 100, 0, 60, 3

Sunset Gold

Values

PMS 130 C
HEX #F2A900
RGB 242, 169, 0
CMYK 0, 32, 100, 0

Pacific Blue

Values

PMS 623 C Tint: 100%
HEX #98B8AD
RGB 152, 185, 173
CMYK 32, 0, 24, 10

Dune Grass

Values

PMS 4545 C Tint: 100%
HEX #D5CB9F
RGB 213, 203, 159
CMYK 0, 3, 19, 6

Northern Sky

Values

PMS 623 C Tint: 50%
HEX #CDDAD5
RGB 205, 218, 213
CMYK 19, 2, 13, 5

Sand

Values

PMS 4545 C Tint: 50%
HEX #F5F3E7
RGB 245, 243, 231
CMYK 0, 2, 10, 3

Expanded Brand Colors

Extended brands may use these colors in logos only. Use for other projects or by other campus departments and programs must be approved by Marketing & Communications.


Expanded Brand - Red

Values

PMS 7626

Expanded Brand - Blue

Values

PMS 7468

Motiva Sans

  • To be used for headings only
  • Do not use this font any smaller than 24px
  • Do not use for paragraphs of text

Motiva Sans Heavy

AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz

0123456789

Font Alternatives


Montserrat

Google Font Alternative (not for external marketing materials)

Montserrat is free download from Google Fonts
fonts.google.com/specimen/Montserrat

Arial Black

System Font Alternative (not for external marketing materials)

Montserrat Black

Poppins Extra Black

Canva Font Alternatives

Poppins

  • This font is to be used for body copy and for subheadings
  • Subheadings must be in bold (Poppins Black) and uppercase

Poppins Regular

AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz

0123456789

Poppins Black

AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz

0123456789


 

Font Alternatives


Lexend

Google Font Alternative (not for external marketing materials)

Lexend is free to download from Google Fonts
fonts.google.com/specimen/Lexend

Avenir

System Font Alternative (not for external marketing materials)

PT Mono

Use this font very sparingly and only for buttons and small other CTA's

AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz

0123456789

All weights and styles are free to download on Google Fonts
fonts.google.com/specimen/PT+Mono


Courier

System Font Alternative (not for external marketing materials)

Fira Code Regular
Courier Prime Regular

Canva Alternatives

Prior Review Required for Items Using the Humboldt Brand

Use of University or Athletics logos is subject to licensing and trademark guidelines. 

Before you place an order, Marketing & Communications must review the use of any logos that are printed on clothing or giveaways, such as (but not limited to) water bottles, mugs, and pens. This review is required to ensure appropriate use and consistency with the brand standards. 

Contact Marketing & Communications at 
marcom@humboldt.edu
or (707) 826-3321.

All Logos in a Single Download

Includes the following: All primary logo files, all logomark (H.) files, and all secondary logomark files.

Download All Logos

Incorrect Usage

 

   DO NOT tilt the logo/logomark

Cal Poly Humboldt logo skewed

   DO NOT attempt to manually recreate the logo/logomark.

Cal Poly Humboldt - wrong font

   DO NOT stretch or skew the proportions of the logo/logomark in any way.

Cal Poly Humboldt squished logo

   DO NOT apply the logo/logomark directly over a dark background pattern

Cal Poly Humboldt with bad backgound

   DO NOT alter the color of the logo/logomark. Approved color variations can be found on the Logos & Downloads page of this site

Cal Poly Humboldt wrong color

   DO NOT apply drop shadows or special effects.

Cal Poly Humboldt - bad drop shadow

   DO NOT remove the period from the H in the logomark.

H without the period