A brand is the sum total of all associations that are made with a product or organization.
Logos are simply visual reflections of the brand.
University Logo
Our logo is oftentimes the first piece of the Cal Poly Humboldt brand a person interacts with. Because it represents Cal Poly Humboldt in such an important way, our wordmark is custom-made to reflect both the originality and history of the unviersity as well as modern facets of our brand.
Using the Logo
This logo should be used in both internal and external applications. Approved color variations can be found in the Brand Guidelines PDF.
Clear Space
Clear space refers to the safe area required surrounding the logo. The clear space for our logo is measured using the width of the following components. Using this system, the safe area distance will always scale with the logo.
Logomark
The Humboldt H.
The H stands for everything that the Humboldt experience is, does, and impacts. The period is a bold declaration and confident statement that there is no other “Cal Poly Humboldt” experience.
Using the Logomark
This logomark is to be used only when the name of the University has been spelled out or when the full logo has already been visually applied. Examples of this would be using the logomark as an avatar on social media as the University’s name is already part of the social media handle, or using the logomark on the interior pages of a viewbook as the full logo appears on the cover.
Logomark Spacing
NOTE
When centering the “H.” mark on a promotional item, center the “H” itself and not the “H” and “.” combined.
Official Colors
Primary Colors
Old Growth Green
Values
PMS 3302 C
HEX #004C46
RGB 0, 76, 69
CMYK 100, 0, 54, 69
Chanterelle Gold
Values
PMS 123 C
HEX #FFC72C
RGB 254, 209, 65
CMYK 0, 19, 89, 0
Secondary Colors
Sea Glass
Values
PMS 334 C
HEX #00856A
RGB 0, 151, 117
CMYK 100, 0, 60, 3
Sunset Gold
Values
PMS 130 C
HEX #F2A900
RGB 242, 169, 0
CMYK 0, 32, 100, 0
Pacific Blue
Values
PMS 623 C Tint: 100%
HEX #98B8AD
RGB 152, 185, 173
CMYK 32, 0, 24, 10
Dune Grass
Values
PMS 4545 C Tint: 100%
HEX #D5CB9F
RGB 213, 203, 159
CMYK 0, 3, 19, 6
Northern Sky
Values
PMS 623 C Tint: 50%
HEX #CDDAD5
RGB 205, 218, 213
CMYK 19, 2, 13, 5
Sand
Values
PMS 4545 C Tint: 50%
HEX #F5F3E7
RGB 245, 243, 231
CMYK 0, 2, 10, 3
Expanded Brand Colors
Extended brands may use these colors in logos only. Use for other projects or by other campus departments and programs must be approved by Marketing & Communications.
Expanded Brand - Red
Values
PMS 7626
Expanded Brand - Blue
Values
PMS 7468
Motiva Sans
- To be used for headings only
- Do not use this font any smaller than 24px
- Do not use for paragraphs of text
Motiva Sans Heavy
AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz
0123456789
Font Alternatives
Montserrat
Google Font Alternative (not for external marketing materials)
Montserrat is free download from Google Fonts
fonts.google.com/specimen/Montserrat
Arial Black
System Font Alternative (not for external marketing materials)
Montserrat Black
Poppins Extra Black
Canva Font Alternatives
Poppins
- This font is to be used for body copy and for subheadings
- Subheadings must be in bold (Poppins Black) and uppercase
Poppins Regular
AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz
0123456789
Poppins Black
AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz
0123456789
Font Alternatives
Lexend
Google Font Alternative (not for external marketing materials)
Lexend is free to download from Google Fonts
fonts.google.com/specimen/Lexend
Avenir
System Font Alternative (not for external marketing materials)
PT Mono
Use this font very sparingly and only for buttons and small other CTA's
AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTtUu
VvWwXxYyZz
0123456789
All weights and styles are free to download on Google Fonts
fonts.google.com/specimen/PT+Mono
Courier
System Font Alternative (not for external marketing materials)
Fira Code Regular
Courier Prime Regular
Canva Alternatives
Humboldt Brand Guidelines (PDF)
For consistency and to help audiences learn to recognize our brand, it is important to use the University logo correctly. Do not stretch or condense the wordmark, substitute fonts, display at an angle, or add graphic elements to the wordmark or logos.
Prior Review Required for Items Using the Humboldt Brand
Use of University or Athletics logos is subject to licensing and trademark guidelines.
Before you place an order, Marketing & Communications must review the use of any logos that are printed on clothing or giveaways, such as (but not limited to) water bottles, mugs, and pens. This review is required to ensure appropriate use and consistency with the brand standards.
Contact Marketing & Communications at
marcom@humboldt.edu
or (707) 826-3321.
All Logos in a Single Download
Includes the following: All primary logo files, all logomark (H.) files, and all secondary logomark files.
Incorrect Usage
DO NOT tilt the logo/logomark
DO NOT attempt to manually recreate the logo/logomark.
DO NOT stretch or skew the proportions of the logo/logomark in any way.
DO NOT apply the logo/logomark directly over a dark background pattern
DO NOT alter the color of the logo/logomark. Approved color variations can be found on the Logos & Downloads page of this site
DO NOT apply drop shadows or special effects.
DO NOT remove the period from the H in the logomark.
