HSU’S BRAND

Our brand is a big idea, not just graphics and colors. It represents what we do and what sets us apart – how we prepare socially and environmentally responsible leaders to make a positive difference.

Communicating the HSU brand begins with understanding the basics. The brand platform includes core messages and our essential brand promise.

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Often, how you say it is as important as what you say. Your tone and style matter. The same is true when communicating the Humboldt State brand.

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This is a growing collection of material you can use when you communicate on behalf of HSU.

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