Standards & Guides

Visual Identity Guidelines

The guidelines for the University’s visual identity marks allow flexibility while still providing a unifying look and feel that can be consistently applied in all University communications and marketing.

Wordmarks and Logo Usage

Editorial Style Guidelines

How we say it is nearly as important as what we say. Here are some things to keep in mind so that content is consistent, compelling, and reinforces the University’s brand.

Detailed Guidelines

Web Requirements & Styleguide

The University’s brand communication standards also apply to the web. Using the University’s evolving set of tools will help websites look consistent and fall within the broader University brand guidelines.

Web Guide 

Social Media Guide

Using the University’s Social Media Guidelines will help with quality content ideas and keeping the tone on brand.

Social Media Guide