Brand Promise

We prepare socially and environmentally responsible leaders to make a positive difference in the world.

Positioning Statement

Being a part of Cal Poly Humboldt is a lot like joining a cause. It’s delving into social struggles, then extending a hand to help. It’s studying our natural environment, then working to preserve it. It’s being part of a close-knit community that cares about making a positive difference in the world.

Brand Drivers

We value Sustainability and Social Justice

Throughout the curriculum and in our operations, there is an emphasis on environmental sustainability and a concern for social justice.

We are Hands-on

We help students put their learning to work outside the classroom, with a wide variety of hands-on learning opportunities.

We are Personal

Students receive individual attention from professors and staff, and our small, residential campus encourages a strong sense of community.

We are Inspired by Place

Our teaching, research, and creative activity is deeply connected to, and respectful of, our region’s unique environment, cultures, and history.